Waverly McConnell is MFA’s Senior Coordinator for Data and Membership. In this role, Waverly supports the Membership and Public Affairs teams on all data driven projects for the Association, with a strong focus on conferences and events including managing conference registration and execution of MFA’s seven key conferences in New York, Chicago, Miami, California and London.

Prior to joining MFA, Waverly previously worked at Health LogiX as an Account Executive where she coordinated internal projects and events for management teams, outside consultants and vendors. She has also worked on audience development, tracked data for development meetings, advisory boards, speaker trainings and webcasts. Waverly is a 2016 University of Elon graduate with a degree in Sports and Events Management.