Pitch Perfect: How Investors Choose Hedge Funds (Advent)

September 2013

KEYWORDS: hedge fund investor, Institutional Investors, marketing, asset allocation, Hedge Fund Research, Fund of Funds, family office, endowments, foundations, Survey, Hedge Fund Managers, pensions, risk management, Volatility, Liquidity, transparency, research management system



  • Advent

Key Findings
1. Investors say they often see managers who cannot clearly differentiate their strategy
2. Many investors decide within the first half hour of a pitch whether or not to continue
3. Operational quality is one of the most important considerations when investors and consultants evaluate a hedge fund
4. Large institutional investors are not likely to choose hedge funds that do not have a system of record in place for their investment process
5. Three out of four investors want to see research management systems in place at funds they are considering

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