From alternatives to mainstream: Hedge funds’ changing role in the asset management industry (Deutsche Bank)

November 2013

KEYWORDS: Survey, Institutional Investors, asset management, asset managers, non-traditional hedge fund products, assets under management, AUM, hedge fund investor, asset allocation


Deutsche Bank

  • Deutsche Bank

In Deutsche Bank’s 2012 Alternative Investment Survey, over 20% of investor respondents expected the convergence of traditional asset management and alternative managers to be the most significant development over the next few years. The confluence of these two industries has been underway for the last quarter of a century, with traditional asset managers launching the first wave of alternative mutual funds in the late 1980s. While a few leading hedge fund managers pioneered the way into hedge fund-run long only in the early 2000s, the hedge fund industry has been slower to embrace the convergence trend. However, as the investment management industry continues to undergo profound changes and global investor demand further evolves, hedge fund managers are increasingly seeing impetus for change.

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