Preqin Special Report: JOBS Act (Preqin)

April 2014

KEYWORDS: JOBS Act, Survey, general solicitation, marketing, advertising, SEC, Securities and Exchange Commission, hedge fund registration, Preqin, Hedge Fund Managers, Private Equity

Authors:

Preqin

Organizations:
  • Preqin

Summary:
There has been a lot of speculation about how the Jumpstart Our Business Startups Act (JOBS Act) will affect the marketing activities of alternative investment managers since the final SEC requirements were signed in September 2013. The Act allows firms to advertise and perform general solicitations, such as posting private offering documentation on their websites for public viewing, which allows them to showcase their funds to a larger number of potential investors. Despite this offering an opportunity for managers to more freely market their funds, many alternative fund managers are sceptical about the benefits of the Act and, as a result, fund managers have been slow to take advantage of the changed regulations. Preqin recently conducted interviews with more than 150 alternative investment fund managers in order to ascertain their outlook on how the JOBS Act will affect the industry and what the landscape for marketing funds in the future could look like.

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