A recently released report from Infovest21 surveyed investment managers and asked them how they planned to proceed after new rules related to the Jumpstart Our Business Startups (JOBS) Act allowed them to market. One-half of the survey’s respondents said they planned no changes in the wake of the JOBS Act rules.
While many managers do not plan to make large changes in marketing, 32% of managers said they planned to create or develop a new website. Twenty-seven percent of respondents said they plan to use their website, “to provide pitch books, legal documents, and marketing commentary,” according to Infovest21. Continuing in the online space, 5% of managers said they plan to increase their social media presence.
Regarding events and publicity, 14% of managers noted that they plan to sponsor events. Another 14% said they plan to hire a public relations firm.
Learn more about this survey and the results by visiting Infovest21’s website.